I’ve been obsessed with marketing since before I could spell marketing.

While most kids dreaded summer ending, I saw late July as the start of
my biggest editorial project: my back-to-school mood board.

A simple shopping list wouldn’t cut it, because it wasn’t really about
shopping. I liked deciding what earned a place on the page, what
belonged together, and what didn’t.

I still do, only now I’ve traded magazine clippings for websites.

I started with copy, but the more I wrote, the more I wanted to
understand everything around the words. Before long, I was shaping
strategy, leading teams, and building AI workflows that changed how the
work got done.