AESTHETICS & WELLNESS COPY
From plastic surgeons to hormone clinics, I wrote for dozens of voices inside a single industry. Every brand needed to rank for similar searches without sounding like everyone else competing for them.
THE OBJECTIVE
Aesthetics and wellness copy has a weird job. It has to speak to a problem without making someone feel worse about having it, then explain clinical treatments without sounding clinical. Many practices offer the same services and target the same searches. So, the content had to give people a reason to choose the provider, not just the treatment, and that distinction had to survive every format.
THE EXECUTION
I wrote a lot of things for a lot of clients during my time at Lifted Logic, so this isn’t the full archive. These are only some of the articles I wrote for clients in the aesthetics and wellness space, but my work covered plenty of other industries, too.
As of August 25, 2026, every article below ranks #1 on Google.